JKTPO to host E-commerce Onboarding
Drive in Kishtwar, district admin finalises preparation
KISHTWAR, JULY 09:
The Jammu and Kashmir Trade Promotion Organization (JKTPO) in collaboration
with various e-commerce platforms, is organizing an E-commerce onboarding drive
in District Kishtwar on July 11, 2024.
This initiative is
specifically targeted towards the One District One Product (ODOP) and District
Export Hubs (DEH) programs.
General Manager
DIC/ACD Kishtwar, Phulail Singh, convened a preparatory meeting today under the
directions of Deputy Commissioner Kishtwar, Dr. Devansh Yadav here at DC Office
Complex Kishtwar.
The meeting was
attended by Chief Agriculture Officer Kishtwar, Assistant Labour Commissioner
Kishtwar, District Manager Industries, Chief Horticulture Officer, Chief Animal
Husbandry Officer, District Program Manager NRLM, Saffron Development Officer,
Assistant Handicrafts and Handloom Officer, and Assistant Director Employment
& Career Counseling.
The chair informed
in the meeting that the primary objective of this special drive is to enhance
the digital presence and market reach of local artisans, manufacturing units,
weavers, farmers, entrepreneurs, Self-Help Groups (SHGs), and small businesses
by facilitating their onboarding onto leading e-commerce platforms.
All concerned
officers were instructed to provide details of eligible individuals and
organizations registered or operating within their respective departments.
The ODOP and DEH
initiatives have demonstrated significant potential in promoting unique and
high-quality products from each district, thus boosting local economies and
providing artisans, farmers, entrepreneurs, and producers with greater market
opportunities.
The drive will
include comprehensive training sessions on e-commerce operations, digital
marketing, and logistics management.
Participants will
receive assistance in registering and setting up online stores on prominent
e-commerce platforms, support in listing products with effective descriptions,
images, and pricing, and guidance on strategies to boost online sales through
digital marketing, social media, and promotional campaigns.
The success of this
onboarding drive hinges on the active participation of various stakeholders,
including sellers, farmers, artisans, SHG members, entrepreneurs, self-employed
youth, and lady entrepreneurs within the district.
Effective
dissemination of information through district and sectoral officers is vital to
ensuring broad participation from the targeted audience.
All concerned
officers were urged to facilitate the mobilization of sellers, farmers,
artisans, SHG members, entrepreneurs, self-employed youth, lady entrepreneurs,
and small business owners within their sectors to maximize the benefits of this
district-level initiative. Encouraging widespread participation among relevant
stakeholders will be crucial to the success of the onboarding drive.