GI Registry assigns new logo to
Kashmir carpet to preserve exclusivity
SRINAGAR, FEBRUARY
07: In a major step aimed at safeguarding the genuineness of Kashmir Crafts and
brand promotion, the Geographical Registry, Chennai, has assigned a new logo
for the famed Kashmir Hand-Knotted Carpet under its Geographical Indication
procedures.
GI logo is a sign
used on products that have a specific geographical origin and possess qualities
or a reputation that are due to that origin.
In a press release
issued here today, Director Indian Institute of Carpet Technology (IICT),
Nowshera, Srinagar, Zubair Ahmad, stated that a fresh registration certificate
with new logo has been issued by the Registrar of Geographical Indications,
which is the competent authority for assigning such benchmarks. “The new logo
will be given wide publicity so that exclusivity of hand-knotted Kashmir carpet
is secured and buyers handed satisfaction of purchasing genuine hand-made
Kashmir carpets,” he added.
Kashmir crafts,
which have the reputation for being amongst the very best in niche global markets,
are in pursuit of securing GI registration for all categories.
Apart from
hand-knotted carpet, six other crafts have already been GI registered which
include Papier Mache, Kashmir Pashmina, Kani, Sozni, Khatamband and Walnut Wood
Carving.